El Dorado | ShortList
05 noviembre 2018 | Festival ElDorado
Con más de 500 inscripciones, el jurado presidido por Susan Hoffman, Co-Directora Creativa Global de Wieden+Kennedy seleccionó 102 piezas en shortlist.
CULTURAL CHANGE |
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Subcategoría | Referencias | Anunciante | Producto | Compañía que inscribe |
CC – Cultural Change | Women Faces | Cliniderma | Institucional | JWT |
CC – Cultural Change | Ropa de Seguridad para Constructoras | Constructor Sodimac | Gran Feria de la Capacitación | McCann Colombia |
CC – Cultural Change | Women Rewrite Women | El Tiempo | Periódico | MULLEN LOWE SSP3 |
CC – Cultural Change | Independencia grita moda | Arturo Calle | Institucional | Sancho BBDO |
CREATIVE & EFFECTIVENNES |
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CE – Creative Effectiveness | T H E B L E S S E D E M O J I | Arquidiócesis de Bogotá | Arquidiócesis de Bogotá | MULLEN LOWE SSP3 |
CREATIVE E-COMMERCE |
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CEC19 – Retail & Customer Promotions | Banco de Viewcoins | Claro Colombia | Claro Eventos y Patrocinios | Geometry Global |
CEC7 – Travel | Descuentos de ADN | Aeroméxico | Aeroméxico | Ogilvy |
DIGITAL |
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D7 – Digital Solutions for Public Goods | Easy Assistance | Easy Taxi – Cruz Roja Colombiana | Asistencia en emergencias | JWT |
D7 – Digital Solutions for Public Goods | My Line | Ministerio de Tecnologías y Comunicaciones de Colombia | Programa Vive Digital | MULLEN LOWE SSP3 |
D7 – Digital Solutions for Public Goods | #CorrePorTusBolas | Sociedad Colombiana de Urología (SCU) | Prevención del cáncer testicular | Ogilvy |
DI12 – Direct Marketing Actions for Products and / or Services | Columbia. El equipo oficial de la confusión | MARS Colombia | SNICKERS | Proximity Colombia |
DI14. – Direct Marketing Actions for Health | Savor Saver | Ministerio de Salud Pública | Savor Saver | Ogilvy |
DIRECT |
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DI14 – Direct Marketing Actions for Health | Savor Saver | Ministerio de Salud Publica | Savor Saver | Ogilvy |
DI14 – Direct Marketing Actions for Health | I Rescue | Campaña Mundial de la Ambliopía | Institucional | VML Colombia |
DI4 – Alternative Media | Lights for Lives | AB InBev | Club Colombia | Leo Burnett |
DI6 – Use of Digital Platforms | Tinder Books | Libreria Nacional | Institucional | Los Goodfellas |
DESIGN |
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DN10 – Typography | Poster 3er festival Teatro Interno | Fundación Acción Interna | Poster festival de Teatro Interno | LIP LTDA |
DN15 – Lifestyle, Fashion, Leisure, Sports & Outdoor | Ropa de Seguridad para Constructoras | Constructor Sodimac | Gran Feria de la Capacitación | McCann Colombia |
DN17 – Wellness Articles and Social Impact | Sentirte | Genfar | Sentirte | Los Goodfellas |
DN2 – Graphic Design – Promotional Printed Media | Cacao Disidente | Colaboratorio | Cacao en diferentes presentaciones | LIP LTDA |
DN2 – Graphic Design – Promotional Printed Media | Poster 3er festival Teatro Interno | Fundación Acción Interna | Poster festival de Teatro Interno | LIP LTDA |
DN2 – Graphic Design – Promotional Printed Media | Postales mundos La Hechicera | Ron La Hechicera | Ron La Hechicera | LIP LTDA |
DN2 – Graphic Design – Promotional Printed Media | Individuales 20 años | WOK | Individuales | LIP LTDA |
DN2 – Graphic Design – Promotional Printed Media | Todo WOK #10 | WOK | Menú | LIP LTDA |
DN2 – Graphic Design – Promotional Printed Media | WOK individuales niños, Naturaleza Urbana | WOK | Individuales | LIP LTDA |
DN2 – Graphic Design – Promotional Printed Media | Individuales Mundial Rusia 2018 | WOK | Individuales | LIP LTDA |
DN2 – Graphic Design – Promotional Printed Media | Canino Interno | Fundación acción interna | Canino interno | LIP LTDA |
DN7 – Packaging | Golden sugar cubes box | Ron La Hechicera | La Hechicera Golden sugar cubes box | LIP LTDA |
DN8 – Branding and Brand Identity | Branding Mutuo Abogados | Mutuo Abogados | Bufete de abogados | Creamos Agencia |
DN8 – Branding and Brand Identity | La EAN Cambia | Universidad EAN | Institucional | Los Goodfellas |
DN8 – Branding and Brand Identity | 16 Festival Iberoamericano de teatro | Festival Iberoamericano de teatro | Sistema gráfico | Siegenthaler &Co |
DN9 – Illustration | Ilustración mundos La Hechicera | Ron La Hechicera | Ron La Hechicera | LIP LTDA |
DN9 – Illustration | Individuales 20 años | WOK | Individuales | LIP LTDA |
DN9 – Illustration | Todo WOK #10 | WOK | Menú | LIP LTDA |
DN9 – Illustration | Wok individuales niños, Naturaleza Urbana | WOK | Individuales | LIP LTDA |
SUSTAINABLE DEVELOPMENT |
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DS – Sustainable Development | Ensúciate para limpiar | Bavaria | Cerveza | Dattis Comunicaciones |
DS – Sustainable Development | Flora por Fauna | Ministerio de Ambiente y Desarrollo Sostenible | She Shou Tao | Geometry Colombia |
DS – Sustainable Development | Women Faces | Cliniderma | Institucional | JWT |
DS – Sustainable Development | Sentirte | Genfar | Sentirte | Los Goodfellas |
DS – Sustainable Development | Nature Signs | Conservación Internacional | Conservación Internacional | MULLEN LOWE SSP3 |
DS – Sustainable Development | Pescadores De Mercurio | Ministerio De Ambiente y Desarrollo Sostenible | Viceministerio de regulación y normalización ambiental | Ogilvy |
DS – Sustainable Development | Kingo | Kingo | Kingo | Ogilvy |
FILM |
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F11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Patron | Grupo Bancolombia, El Colombiano y Alcaldía Medellín | Imagen Colombia | Dieste, Inc. |
F11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Natural Signs | Conservación Internacional | Conservación Internacional | MULLEN LOWE SSP3 |
F11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Presente – Trabajo infantil | ICBF | Comercial | RTVC – SISTEMA DE MEDIO PÚBLICOS |
F15 – Best Photography and Cinematography | Checkpoint | Grupo Bancolombia, El Colombiano y Alcaldía Medellín | Imagen Colombia | Dieste, Inc. |
F15 – Best Photography and Cinematography | Colombiana | Grupo Bancolombia, El Colombiano y Alcaldía Medellín | Imagen Colombia | Dieste, Inc. |
F15 – Best Photography and Cinematography | Operation | Grupo Bancolombia, El Colombiano y Alcaldía Medellín | Imagen Colombia | Dieste, Inc. |
F15 – Best Photography and Cinematography | Patron | Grupo Bancolombia, El Colombiano y Alcaldía Medellín | Imagen Colombia | Dieste, Inc. |
F15 – Best Photography and Cinematography | Cuchillos | Tres Cordilleras | Cerveza tres cordilleras | DIREKTOR FILMS |
F20 – Best Use of Music | Amarillo | AB InBev | Cerveza Aguila | MULLEN LOWE SSP3 |
F23 – Best Scriptwriting | Fajardo | Sergio Fajardo | Sergio Fajardo | Buenaventura |
INNOVACIÓN PARA LA CONSTRUCCIÓN DE PAZ |
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Innovation for Peace | McCann Cazucá | McCann Colombia | McCann Colombia | McCann Colombia |
Innovation for Peace | #TodosSomosCafé | NESCAFÉ / Nestlé Colombia | NESCAFÉ | Publicis Colombia |
MEJOR IDEA INTERNACIONAL |
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INTL – Best International Idea | #MyGameMyName | Telefonica’s Vivo/ Wonder Women Tech | Movement to end harassment in gaming industry | Africa |
INTL – Best International Idea | TagWords | Ambev | Budweiser | Africa |
INTL – Best International Idea | Instamenu | McDonald’s | Branding | DM9DDB |
INTL – Best International Idea | My First Pad | J&J | Stayfree | DM9DDB |
INTL – Best International Idea | Finding Fariña | Librerí3as de Madrid | Libro Digital | DDB España |
INTL – Best International Idea | Clorox Dropper frog | Clorox Puerto Rico | Clorox | DDB Latina Puerto Rico / PHD Puerto Rico |
INTL – Best International Idea | The Colombian Ambush | Grupo Bancolombia, El Colombiano y Alcaldía Medellín | Imagen Colombia | Dieste, Inc. |
INTL – Best International Idea | The Colombian Ambush | Grupo Bancolombia, El Colombiano y Alcaldía Medellín | Imagen Colombia | Dieste, Inc. |
INTL – Best International Idea | The Colombian Ambush | Grupo Bancolombia, El Colombiano y Alcaldía Medellín | Imagen Colombia | Dieste, Inc. |
INTL – Best International Idea | The Colombian Ambush | Grupo Bancolombia, El Colombiano y Alcaldía Medellín | Imagen Medellin | Dieste, Inc. |
INTL – Best International Idea | 100 cosas para hacer en Brasil antes de morirse | Estadao | Institucional | FCB Brasil |
INTL – Best International Idea | Official car | Estadao | Institutional | FCB Brasil |
INTL – Best International Idea | Speech | Estadao | Institutional | FCB Brasil |
INTL – Best International Idea | Machine Revolution | Clube de Criação | Brazilian Creative Club Festival | FCB Brasil |
INTL – Best International Idea | Re-Reborn | Clube de Criação | Festival del Club de Creación 2017 | FCB Brasil |
INTL – Best International Idea | Warboard | Estadao | Institutional | FCB Brasil |
INTL – Best International Idea | Scary Clown Night | Burger King | Burger King | LOLA MullenLowe |
INTL – Best International Idea | Nature Represented | Sambito | Soluciones ambientales totales | Maruri Grey |
INTL – Best International Idea | Sensorial Tours | Ministerio de Turismo | Turismo | Maruri Grey |
INTL – Best International Idea | Talk to Me | Panasonic | Parlantes | Maruri Grey |
INTL – Best International Idea | #HESAIDYES | Autoridad de Turismo de Aruba | Turismo | MULLEN LOWE SSP3 |
INTL – Best International Idea | Escolares Útiles | Mibanco | Crédito | Zavalita Brand Building |
MEDIA |
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M2 – Best Use of Audio Platforms | The Game That Never Was / El Partido Que Nunca Fué | Blu Radio | Blu Radio | Grey Colombia |
M2 – Best Use of Audio Platforms | Drunken Spots | Policía Nacional de Colombia | Institucional | Ogilvy |
M3 – Best Use of Print | Women Rewrite Women | El Tiempo | Periódico | MULLEN LOWE SSP3 |
M9 – Best Use of Digital Platforms | Tinder Books | Libreria Nacional | Institucional | Los Goodfellas |
MOBILE |
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MO1 – Use of Geo-Location Technology | Easy Assistance | Easy Taxi – Cruz Roja Colombiana | Asistencia en emergencias | JWT |
MO6 – Usable Technology | My Line | Ministerio de Tecnologías y Comunicaciones de Colombia | Programa Vive Digital | MULLEN LOWE SSP3 |
MUSIC |
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MU10 – Artist as Brand or Cause Ambassador | El paso de la inclusión | PROCOLOMBIA | Turismo | Colab – Sistole |
OUTDOOR |
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O1 – Food & Drink | Christmas River | Coca-Cola Company | Coca-Cola | Geometry |
O15 – Posters for Interiors of Public Spaces | Amarillo | Baskin Robins | Tortas de helado | Ogilvy |
O15 – Posters for Interiors of Public Spaces | Azul | Baskin Robins | Tortas de helado | Ogilvy |
O15 – Posters for Interiors of Public Spaces | Rosa | Baskin Robins | Tortas de helado | Ogilvy |
O18 – Best Photography | Campaña No me olvides | Unidad de victimas | Campaña | LIP LTDA |
O5 – Home, Office: Cleaning, Decoration, Appliances | Avión | Grupo Diveco | Institucional | Ogilvy |
O5 – Home, Office: Cleaning, Decoration, Appliances | Bus | Grupo Diveco | Institucional | Ogilvy |
O5 – Home, Office: Cleaning, Decoration, Appliances | Metro | Grupo Diveco | Institucional | Ogilvy |
PRESS |
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P11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Cerveza | General Motors Colombia | Chevrolet Institucional | McCANN Commonwealth |
P11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Champaña | General Motors Colombia | Chevrolet Institucional | McCANN Commonwealth |
P11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Bike | Conservación Internacional | Conservación Internacional | MULLEN LOWE SSP3 |
P11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Recycle | Conservación Internacional | Conservación Internacional | MULLEN LOWE SSP3 |
P11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Walk | Conservación Internacional | Conservación Internacional | MULLEN LOWE SSP3 |
P14 – Best Art Direction | Mundo Colombia La Hechicera | Ron La Hechicera | Pauta | LIP LTDA |
P14 – Best Art Direction | Mundo Mituoka La Hechicera | Ron La Hechicera | Ron La Hechiera | LIP LTDA |
P16 – Best Illustration | Mundo Colombia La Hechicera | Ron La Hechicera | Ron La Hechicera | LIP LTDA |
P16 – Best Illustration | Mundo Mituoka La Hechicera | Ron La Hechicera | Ron La Hechiera | LIP LTDA |
PROMO & ACTIVATION |
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PM10 – Use of Promotions and Activations in Health | #CorrePorTusBolas | Sociedad Colombiana de Urología (SCU) | Campaña contra el cáncer testicular | Ogilvy |
PM10 – Use of Promotions and Activations in Health | Atletas de Alto Riesgo | Pepsico | Gatorade | Sancho BBDO |
PM10 – Use of Promotions and Activations in Health | I Rescue | Campaña Mundial de la Ambliopía | INSTITUCIONAL | VML Colombia |
PM3 – Discounts and Bonuses | Descuentos de ADN | Aeroméxico | Aeroméxico | Ogilvy |
PM5 – Integrated Promotions | Columbia. El equipo oficial de la confusión | MARS Colombia | SNICKERS | Proximity Colombia |
PM9 – Use of Promotions in Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Capas héroes de verdad | Universidad Piloto de Colombia | Institucional | Havas |
PR |
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PR13 – Communication – Social Influencers | Women Rewrite Women | El Tiempo | Periódico | MULLEN LOWE SSP3 |
PR2 – Corporate Communication | #TodosSomosCafé | NESCAFÉ / Nestlé | NESCAFÉ | Publicis Colombia |
PR2 – Corporate Communication | Independencia Grita Moda | Arturo Calle | Institucional | SANCHO BBDO |
PR5 – Social and Environmental Responsibility | Ensúciate para limpiar | Bavaria | Cerveza | Dattis Comunicaciones |
RADIO |
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R10 – Institutional and corporate image. Auspices and sponsorships | Drunken Spots | Policía Nacional de Colombia | Institucional | Ogilvy |
R11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Deafness | Ecocómputo | Reciclaje Tecnológico | AdOrange |
R11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Party | Ecocómputo | Reciclaje Tecnológico | AdOrange |
R11 – Public Good, Non-Profit Organizations, Government, Political and Religious Movements | Playlist | Ecocómputo | Reciclaje Tecnológico | AdOrange |
R13 – Best Use of Music and/or Sound Design | The Game That Never Was / El Partido Que Nunca Fué | Caracol | Blu Radio | Grey Colombia |
R7 – Telecommunications, Technology, Business and Finance | Locutores Institucionales | Banco Popular | Institucional | McCann Colombia |
SOCIAL & INFLUENCER |
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SI12 – Corporate Social Responsibility (CSR) / Corporate Image | Women Faces | Cliniderma | Institucional | JWT |
SI15 – Innovative Use of Community | Banco de Viewcoins | Claro | Claro Eventos y Patrocinios | Geometry Global |
SI31 – Social Purpose | #CorrePorTusBolas | Sociedad Colombiana de Urología (SCU) | Campaña contra el cáncer testicular | Ogilvy |
SI31 – Social Purpose | #TodosSomosCafé | NESCAFÉ / Nestlé Colombia | NESCAFÉ | Publicis Colombia |
TITANIUM & INTEGRATED |
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T&1 – Titanium | Savor Saver | Ministerio de Salud Publica | Savor Saver | Ogilvy |
YOUNG GOLDS |
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YGDN – Young Golds Design | Efecto El Dorado | Slide Depot | Festival El Dorado | Fernando Guevara, Sergio Mantilla, Juan Ramírez y Cristhian Arboleda |
YGD – Young Golds Digital | T_exting | WWF | Campaña Digital | Ana María Rosada Baquero; Oscar Jaier Ortega Gutierrez; Diego Alejandro Corredor Bustos |
YGD – Young Golds Digital | Referendo natural | WWF | Digital | Juan Andrés Ariza Rojas; Juan Camilo Giraldo Mantilla; Samuel Santiago Noguera Velandia |
YGD – Young Golds Digital | BIOEMOJIS | WWF | Campaña Digital | Sebastian Hernández; Kyara Ortega |